As the Chinese economy continues to boom, outbound travel and tourism is becoming a major factor in its growth. According to the World Tourism Organization, China is now the world’s largest source of outbound travelers, with over 130 million international trips taken in 2018.
This number has grown substantially in recent years, with a 12% increase in international trips taken in 2017, and a further 8% increase in 2018. This rapid growth is driven by a number of factors, including a growing middle class and increased disposable income, a desire to experience different cultures, and a growing appreciation of the value of international travel.
In addition to an increasing number of travelers, the Chinese outbound travel and tourism market is also growing in terms of spending. According to the World Tourism Organization, Chinese tourists spent an estimated $258 billion on international trips in 2018, making up nearly 40% of global spending on international tourism.
This spending is driven by a number of factors, including an increased willingness to spend on luxury items and experiences, a growing appreciation of the value of international travel, and the popularity of certain types of destinations such as Japan, South Korea, and Thailand.
As the Chinese outbound travel and tourism market continues to grow, so too does the demand for services and products related to this industry. This includes everything from tour operators and travel agents to hotels, restaurants, and entertainment venues.
In order to capitalize on this growing industry, businesses must be aware of the unique needs and preferences of Chinese travelers and be prepared to meet their demands. This includes offering a wide range of services and products tailored to Chinese tourists, providing bilingual customer service, and creating marketing campaigns that are tailored to Chinese travelers.
By understanding the Chinese outbound travel and tourism market and catering to its needs, businesses can capitalize on this rapidly growing industry and tap into one of the world’s largest sources of tourism spending.