Sri Lanka is an island nation located off the southeastern coast of India in the Indian Ocean. The country is renowned for its natural beauty, diverse culture, and its rich history. The Sri Lanka Tourism Promotion Bureau (SLTPB) is the country’s official agency responsible for promoting its tourism industry.
Established in 1978, the SLTPB is a government agency which is responsible for the development and promotion of tourism in Sri Lanka. The SLTPB works closely with the Ministry of Tourism and the Ministry of Economic Development to create and implement policies and strategies to achieve the country’s tourism objectives. The SLTPB also works with other local and international partners to ensure the promotion of Sri Lanka as a tourist destination.
The SLTPB has a number of initiatives to promote tourism such as the Sri Lanka Tourism Awards, which recognizes the country’s best tourism industry professionals and businesses. The SLTPB also produces publications and organizes events, including international travel marts, to promote the country as a tourist destination. The SLTPB works to develop programs which support the growth of the tourism industry, such as the ‘Sri Lanka Tourism Development Fund’ which provides financial support for projects related to the tourism industry.
The SLTPB also provides training and accreditation programs for tourism professionals, such as the Sri Lanka Tourism Certificate Program (STCP). The STCP is designed to provide an industry-wide standard of excellence in the country’s tourism sector. The program is aimed at providing a foundation of knowledge and skills for tourism professionals, ensuring they are equipped with the necessary skills and expertise to provide exceptional customer service and experiences for visitors.
The SLTPB works to develop and promote sustainable tourism initiatives in the country. The organization works closely with the Ministry of Environment and the Ministry of Transport to ensure that development in the tourism industry is done in an environmentally-friendly and sustainable manner.
The SLTPB is committed to helping the country’s tourism industry grow and thrive. Through the organization’s initiatives, the SLTPB is helping to ensure that Sri Lanka remains a top destination for tourists.